Why Sell With Us?

Selling One of Life’s Largest Assets Requires Careful Consideration

Selling a home or cottage is a significant decision — one that deserves thoughtful guidance, clear communication, and a strategy built around your goals. Choosing the right real estate representation can shape not only your outcome, but your entire selling experience.

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EXPERIENCE MATTERS

Proven Expertise in Muskoka & Ontario Cottage Country

When it comes to selling a home or cottage in Muskoka and Ontario cottage country, experience isn’t just helpful — it’s essential. Waterfront properties, rural homes, and recreational residences come with unique considerations that directly impact pricing, marketing, and negotiation.

At The Janssen Group, we have been representing sellers across Muskoka and Ontario cottage country since 1994. Our long-standing presence in the region gives us a deep understanding of evolving market conditions, buyer behaviour, and the local nuances that influence timing and value.
 
Recognized as top real estate agents in Muskoka and cottage country, we are known for our integrity, discretion, and results-driven approach. With over 100 five-star Google reviews and a long history of successful sales, our clients consistently speak to the care, professionalism, and confidence we bring to every transaction.

When you work with us, you benefit from experienced guidance that protects your interests, positions your property effectively, and delivers peace of mind throughout the selling process.
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DESIGNATED SELLER REPRESENTATION

Focused Advocacy from Listing to Closing  

Selling a home or cottage requires more than simply listing a property — it requires dedicated representation from a Realtor whose sole responsibility is to protect your interests and guide your decisions.

When you work with us, you are paired with a designated listing agent who listens carefully, communicates clearly, and advocates for you at every stage of the selling process. From pricing strategy and preparation to negotiations and closing, we provide objective guidance designed to support confident, well-informed decisions.

Cottage country and waterfront properties demand a specialized approach. For waterfront and island listings, we often conduct showings by both road and water, allowing buyers to experience the property from every perspective. This ensures access, shoreline characteristics, privacy, and setting are fully understood — reducing uncertainty and strengthening buyer confidence.

We welcome high expectations and hold ourselves to the highest professional standards, because successful outcomes begin with trusted representation and clear advocacy.

    

MARKET-LEADING BROKERAGE

Strength, Reach, and Results

Selling a home or cottage in a competitive market requires more than individual expertise — it requires the backing of a brokerage with proven strength, reach, and results.

Chestnut Park Port Carling is consistently ranked as the #1 brokerage in sales volume in the Muskoka Lakes region, outperforming competitors year after year. In a market with numerous real estate offices, this distinction reflects trust, performance, and an unmatched ability to connect properties with qualified buyers.

Your property deserves representation that commands attention. The Chestnut Park brand is synonymous with luxury, waterfront living, and professionalism throughout Muskoka and Ontario cottage country. Buyers actively look to Chestnut Park for exceptional properties, and that recognition plays a meaningful role in generating demand.

By combining The Janssen Group’s local expertise with the power of a market-leading brokerage, your property benefits from elevated visibility, credibility, and a strategic advantage from the moment it enters the market.

GLOBAL REACH, BACKED BY LOCAL EXPERTISE

List Local. Market Global.

When selling a home or cottage in Muskoka and Ontario cottage country, reaching the right buyer matters more than reaching every buyer. Through Chestnut Park’s exclusive affiliation with Christie’s International Real Estate, your property benefits from a powerful global platform designed to connect exceptional homes with qualified buyers worldwide.

Qualified listings are marketed through Christie’s International Real Estate’s global network of 138 affiliated brokerages across 46 countries, providing exposure to high-net-worth buyers actively seeking luxury and waterfront properties. This international reach complements our local strategy, expanding visibility while maintaining a targeted, thoughtful approach.

The Christie’s name carries more than two centuries of global recognition and trust. It signals integrity, discretion, and exceptional service — qualities that resonate strongly with discerning buyers and add credibility to your listing from the moment it is introduced to the market.

By combining global exposure with The Janssen Group’s deep local expertise, your property is positioned to attract serious interest both at home and abroad.
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Local Connections

Deep Roots. Meaningful Reach.

Successfully selling a home or cottage in Muskoka and Ontario cottage country requires more than broad exposure — it requires trusted local relationships and an intimate understanding of the communities involved.

Through decades of experience in the region, The Janssen Group has built strong, lasting connections with local professionals, media outlets, and fellow Realtors. These relationships allow us to coordinate the right legal counsel, contractors, and service providers when needed, ensuring every detail of the selling process is handled seamlessly.

Our deep community ties also enhance how your property is positioned locally. Many of our listings receive prominent exposure within the region’s most respected publications and platforms, including features in Muskoka Life magazine — a trusted source that resonates strongly with both local and seasonal buyers.

Equally important, our relationships with other local Realtors allow us to discreetly introduce your property to qualified buyers before and during its time on the market. This collaborative approach increases visibility among the right audience while maintaining professionalism and discretion.

Proudly Featured in Muskoka Life Magazine: Showcasing Our Premier Listings

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How We Transform Listings

Strategic Preparation That Maximizes Value

Successfully selling a home or cottage for the best possible price starts long before it reaches the market. We believe that thoughtful preparation and attention to detail are essential to achieving strong results — especially in Muskoka and Ontario cottage country, where properties are highly unique.

With a keen understanding of buyer expectations, our team evaluates each property through the eyes of the most likely purchaser. We provide clear recommendations on preparation, presentation, and positioning, ensuring your property’s strongest features are highlighted while potential distractions are minimized.

From subtle refinements to full staging coordination when appropriate, we guide you through the steps that enhance appeal and elevate perceived value. In a competitive, often seasonal real estate market, this strategic approach helps your property stand out, attract qualified buyers, and generate meaningful interest from the outset.

Every listing is treated as a bespoke project. Our goal is not simply to list your property — it’s to present it in a way that resonates emotionally with buyers and supports a successful sale.

EYE CATCHING MEDIA

Compelling Visuals That Capture Attention

In today’s real estate landscape, first impressions matter. High-quality visual media plays a critical role in attracting qualified buyers and generating meaningful interest — especially for distinctive homes and waterfront properties. 

We collaborate with leading cinematographers and photographers who specialize in luxury and cottage country real estate. Each media project is tailored to the property, ensuring interiors, exteriors, and surrounding landscapes are captured with precision, creativity, and intention.

From professional photography to cinematic video, we focus on presenting your property in its best light — highlighting lifestyle, setting, and unique features that resonate with discerning buyers. As local Realtors, we understand what buyers are looking for and how to showcase those elements effectively.

The result is eye-catching, high-resolution media that elevates your listing, supports your marketing strategy, and helps your property stand out in a competitive market.

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Selling Your Home with Strategic Pricing

Positioned for Attention From Day One

Pricing your home or cottage correctly from the outset is one of the most important factors in achieving a successful sale. A well-priced property attracts qualified buyers, generates momentum, and creates the conditions for strong offers — while an overpriced listing risks losing interest early and lingering on the market.

We take a strategic, data-driven approach to pricing. By analyzing recent comparable sales, current market conditions, and the unique attributes of your property, we determine a price that reflects true market value while positioning your listing competitively.

Our local insight allows us to anticipate buyer behaviour and understand how pricing influences perception in Muskoka and Ontario cottage country. This thoughtful approach helps ensure your property receives the attention it deserves from the moment it launches, avoiding common pitfalls that can impact timing and final sale price.

Setting the right price from the beginning creates confidence, encourages engagement, and supports a smooth, successful transaction.
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What’s Your Property Worth?

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Frequently Asked Seller Questions

Clear Answers to Common Selling Questions

Selling a home or cottage in Muskoka and Ontario cottage country comes with unique considerations. 

Timing depends on your property type, location, and personal goals. Cottage country markets tend to be seasonal, and waterfront properties often follow different demand patterns than residential homes. We provide clear, data-driven insights to help you determine whether current market conditions align with your objectives.

We conduct a detailed comparative market analysis that considers recent sales, current competition, shoreline quality, water depth, access, exposure, and buyer demand. Valuing waterfront property requires a nuanced approach, and our local expertise ensures pricing strategies are both accurate and strategic.

Waterfront and island properties involve additional considerations such as access, zoning, environmental regulations, and buyer experience. We showcase properties from both land and water, allowing buyers to fully appreciate shoreline, privacy, and setting—an advantage that directly impacts perceived value and sale outcomes.

We combine targeted local exposure with global reach through Chestnut Park and Christie’s International Real Estate. Professional photography, videography, strategic pricing, and placement across exclusive networks ensure your property reaches qualified buyers locally, nationally, and internationally.

Discretion is essential in luxury and waterfront markets. We tailor marketing strategies to each property, carefully controlling how and where listings are promoted while qualifying buyers to ensure privacy is respected throughout the selling process.

Preparation can significantly influence buyer interest and sale price. We provide expert guidance on presentation, staging, repairs, and timing, and coordinate trusted local professionals when needed to ensure your property is positioned at its best before launch.

From pricing and preparation to negotiations and closing, we personally manage every stage of the sale. Sellers benefit from consistent communication, hands-on representation, and experienced negotiation focused on delivering a smooth process and strong result.

Trusted by Sellers Across Muskoka & Cottage Country

Where Local Expertise Meets Exceptional Outcomes

For over 30 years, The Janssen Group has been a trusted presence in Muskoka and Ontario cottage country real estate, helping clients successfully sell waterfront and residential properties with confidence.

Our reputation is built on consistent results, thoughtful guidance, and a commitment to doing what’s right for our clients. Recognized among the top real estate agents in Muskoka and across Ontario, we are proud to be supported by satisfied seller testimonials. 

When you’re ready to take the next step, you can do so knowing your property is in experienced, capable hands.
David Shaw

David Shaw

Thank you to both of you for doing such a great job of getting the cottage closed. I am sure this was one of your toughest transactions but you persevered and stick handled the whole way through in marvellous fashion and dexter...
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Michael & Frances

Michael & Frances

Jack, I wanted to send you a brief email to thank you for your excellent service and salesmanship in selling our cottage. It was a pleasure finally dealing with an agent who knows what they are doing and is extremely knowledgea...
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Garry H.

Garry H.

Our family recently undertook the daunting task of selling our parent’s cherished home on Gull Lake. Though it was an emotionally challenging venture, Drew and Kristin made our comfort with the process their highest priority. W...
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J. & H. Abell

J. & H. Abell

I have worked with Jack for over 8 years. We selected Jack to represent us for the sale of our old Cottage and the purchase of a replacement cottage. Jack was selected because of his extensive knowledge of Muskoka properties. W...
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Sam Rahim

Sam Rahim

We listed our Muskoka cottage for sale on Mirror Lake with Andrew Ramsay as he was referred to us by Jack Janssen. We were very happy with Andrew's above and beyond approach, he took care of everything and no detail was overloo...
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O. Moysey & K. Patrick

O. Moysey & K. Patrick

Just a quick note to say thank you for all of your efforts and help in selling our cottage. In the 14 odd years that we have known and dealt with you, we have always regarded you as being totally professional. We appreciate tha...
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Brian Smith

Brian Smith

Excellent efforts and results in selling our Lake Joseph cottage. You did a great job researching and marketing the property, and then continued this professionalism by continually updating us with status reports and efficientl...
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Tom Davey

Tom Davey

Thank you for all your help in closing the sale of our cottage on Clear Lake. We have had several real estate dealings in Australia, England, the United States and Canada so we are familiar with the fact that problems often ari...
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R. & K. Boehm

R. & K. Boehm

Jack and Carrie were awesome to work with. Selling our multi generational cottage was a difficult decision. Jack and Carrie walked us through the process and were in constant communication helping and advising us of the best wa...
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Shari & Greg

Shari & Greg

Having the assistance of a real estate agent who has local market experience and knowledge is key to an enjoyable selling experience. I tip my hat to Rebecca for that and more. Professional, personable, honest, and motivated to...
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Randy Rubenstein

Randy Rubenstein

Jack is a very knowledgeable real estate agent in his field and has demonstrated his talents and skills time and time again with every experience I have had in dealing with Muskoka real estate. An agent who truly cares about yo...
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L. Cruz

L. Cruz

Drew and Kristin were amazing to work with. The entire experience of selling and buying went very smoothly. Professional and honest, I truly felt that they genuinely had my best interests at heart. Their vast knowledge of the ...
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The Court Family

The Court Family

Andrew provided our family excellent, prompt real estate services to facilitate the sale of our family cottage in excess of our price expectations and in a very tight time line.
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Work With Us

Looking to buy or sell a cottage property? Let us elevate your real estate expectations. Whether it’s determining current value, crafting a competitive offer, or negotiating a win.

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Contact Details

The Janssen Group

Phone

(705) 646-4693

Email

[email protected]

Address

110 MEDORA ST PORT CARLING ON P0B 1J0 CANADA

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